Planning of your market access strategy is a critical consideration for medical device companies
The medical device industry in the United States is world's largest with an expected market size of over $200bn by 2023. For US companies, early market access planning is crucial and, while it might not be the first target market for companies from other countries, its size means it can’t be ignored. However, there are many challenges and hurdles in accessing the market beyond just gaining regulatory clearance and careful planning is required to achieve success.
In this session, led by MCRA's Tonya Dowd, we will explore how, and in what ways, planning of your market access strategy is a critical consideration for medical device companies and how early planning is vital, not optional.
This webinar will present a new narrative for medtech innovators: a reimbursement and market access strategy that is developed early in the product lifecycle is as important as your regulatory strategy, and by not having a plan in place, you compromise your ability to raise capital, and put your technology at risk of not achieving optimal market adoption upon launch.
Working backwards from the goal of achieving successful market adoption, the reimbursement and market access strategy must consider the three key fundamentals to reimbursement- coding, payment and coverage and the interrelation of these factors and requirements to achieve all three, especially for new and emerging technology. Accruing the necessary data and garnering the support for successful reimbursement starts early in the product lifecycle, ideally in parallel with the reimbursement and clinical strategies.
This session will:
Tonya Dowd, MPH, Vice President, Reimbursement, Health Economics & Market Access, MCRA