Cognitive-behavioural therapy is essential to building long-term mental fitness, and gamification is proven to drive engagement.
This session looks at how to gamify CBT to help consumers build long-term mental wellbeing, the need to develop for specific market segments like older adults or people of colour and how to do it effectively, and how to cut through the noise in a crowded marketplace.
- Mental wellbeing is buzzy at the moment, but what does it actually mean in terms of market segments and consumer products?
- How to effectively gamify cognitive-behavioural therapy, including common pitfalls
- Market access priorities including how to cut through the noise in a crowded market
- Considering reimbursement of digital therapeutics
