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    Illumina is a leader in genomics, helping customers transform their ideas into reality, through the world’s leading next-generation sequencing (NGS) and microarray technologies.

    As we enter new markets and evolve from a primarily research customer base to a more expansive audience, it’s essential that we reflect these changes while remaining true to the essence of the brand.

    These guidelines articulate the principles underlying the Illumina brand and their implementation in all communications.

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