Founded in 2010, Choose New Jersey is an economic development organization with a mission to encourage and nurture economic growth throughout New Jersey, with a focus on our urban centers.
Through our integrated marketing and business attraction and retention efforts, we stimulate job creation and capital investment. We collaborate with the State’s universities to encourage research, discovery, and innovation.
Privately funded, Choose New Jersey’s economic development activities are supported by a prominent group of leaders from many of the State’s Fortune 500 and other top companies, labor organizations, associations, and higher education institutions. These organizations represent 1.25 million people, or nearly one-quarter of the State’s private-sector workforce.