Navigating the Road to Successful Market Access: Health Economic Strategies for Medtech Innovators

A panel discussion with:

• Michael Anselmo, VP, Head of Reimbursement, Health Economics & Market Access, MCRA
• Anne O’Brien, Director, Market Research & Assessments, MCRA
• John Schmitt, Associate Director, Reimbursement, Health Economics & Market Access, MCRA
• Nicole Fitzpatrick, Associate Director, Evidence Development & Market Access, MCRA

As an emerging medtech CEO or innovator, you understand the challenges of bringing your product to market. Regulatory approval is just the beginning, and navigating the complex landscape of reimbursement and commercialization can be daunting. That's why we've created a webinar to guide you through the pathways to successful market access. 

Join us as we explore the latest health economic approaches to investigating and implementing alternative pathways to commercialization for medical technologies. We'll take a deep dive into the value proposition of your product from a variety of stakeholder perspectives, including payers, providers, patients, and investors. By examining the market opportunity, unmet need, and current landscape early on, you'll be better equipped to build a strategic and focused plan for successful commercialization. 

Our expert panel will discuss how these investigations can inform decision-making around business models, product positioning, evidence generation efforts, and stakeholder communication tools. We'll also explore how applying a health economic approach can unlock alternative or parallel pathways to commercialization that can enhance the overall success of your product. Don't miss this opportunity to learn from industry leaders and take your medtech innovation to the next level!

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In partnership with

www.mcra.com